You’ve probably heard the expression, “There must be something in the water” but I’m starting to believe that there must be something in the streets.  Why? Because skate shops do it better.

Most of us are familiar with the New York Skate shop founded in 1994 who sells their branded products at a premium price, only to have people resell them online for more than triple MSRP. James Jebbia and the team at Supreme have done such a good job, that they can sell a brick for $30.00. I just saw a Supreme, Red Clay Brick on E-bay for $500. Let me repeat that… I just saw a Supreme, Red Clay Brick on E-bay for $500.  Supreme is not the only Skate Shop that has grown their demand beyond the retail walls. Shops like Palace, Dime, and more have also grown their demand outside the skate community. Skate Shops are really good at promoting their crew and making you want to be part of it.

Can surf shops learn from skate shops? Who will be the first Surf Shop to grow their demand beyond the beach?