COVID-19 is taking it’s toll on the surf industry and small businesses around the globe. We reached out to a few surf shops to see how they are dealing with the pandemic and if they had a positive messages for the surf community.

Our third  interview is with Spencer Lem of Wrightsville Beach, North Carolina’s Sweetwater Surf Shop.

Screen Shot 2020-03-25 at 11.12.12 PM


BTR: How are you dealing with COVID-19 and the impact it is having on your shop?
Spencer: We’re currently going with the “drive-thru” approach for any foot traffic. No one allowed in but we can bring products to the door and sanitize anything that comes back in. Also, promoting online sales or over the phone. Most time spent processing online orders.
BTR: Do you feel business will bounce back quickly when this is all over?
Spencer: Yes, there will be a sudden surge of business from people being restless and getting some fresh air.
BTR: Community is more important than ever right now. Do you have anything you would like to say to the surf community?
Spencer: Hang tight, stay safe, and stay stoked. Waves will come.
BTR: We are looking for ways to spread positivity and give streignth to the surf community. Please feel free to use this section to say anything. Share a story, give some tips on how to do anything? Write a letter to the industry. Whatever you feel would be helpful. Thanks!
Spencer: Hopefully surf companies will under stand the struggles and demands we will need when everything settles. Terms, quicker shipping processing, not sell too much new discounted product online.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s