In 1992 the first Annual H20 Winter Classic was held blending Surfing, Snowboarding and Music. This historic contest paved the way for the X games, Warped tour, and more. The cross pollination of board sports and music was an idea that came from H20 Surf Shop in Sunset Beach, CA. The Clip above is an early interview with Bill Keller and H20 Shop Owner, Vipe Desai on the grassroots, and core beliefs of the contest. Hope you enjoy this clip.

Surf Shops Cultivate Culture.