HOW TO TURN YOUR STORE INTO A BRAND. BUILDING THE REVOLUTION INTERVIEW WITH VIPE DESAI.

If you grew up surfing North Orange County in the 90’s you would remember a surf shop called H20 in Sunset Beach, that set themselves apart from the pack. They even launched a contest called the H20 Winter Classic that blended surfing, snowboard, and music. The H20 Winer Classic inspired the Warped Tour, the X-Games, and more. I interviewed Vipe Desai, founder of H20 Surf Shop to get the inside story on how they went from shop to brand.

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